PEACE OF MIND IN AN IP WORLD
The experts are right to say that the "new" economy is an innovation economy, and an innovation economy is IP-centric. It's your ideas and how you implement those ideas that matters. But, to get anything done, you have to share ideas and disclose your secrets and vision with others.
In order to figure out if your idea is actually going to work, it’s essential that you share it with people.
-- Joel Gascoigne, CEO, Buffer
How can you share your vision without risking loss of everything to some unscrupulous investor, employee, vendor or even a competitor?
You wouldn't be an entrepreneur if you wanted someone else to end up owning all your hard work. You could just be a "human resource" for some big corporation.
As an entrepreneur, you want to build something that you own! If your startup doesn't own its IP, then someone else does, and you might as well be working for someone else.
own protect grow®
IPmasterclass' own protect grow® training provides peace of mind that comes from knowing you've done what it takes to OWN your startup's IP.
Time and Money
As an entrepreneur, you're going to be short on both time and money. I created this IPmasterclass Pilot specifically for entrepreneurs like you. You'll save time and money by utilizing my experience helping hundreds of startups over nearly two decades. In as little as an hour of week, you can master your startup's intellectual property and achieve your dreams, without having to become an IP master. The practical, hands-on training that you receive is immediately used to own your IP.
So, how can your startup owns its most valuable assets? Intellectual property, or "IP", is the only way to protect your company's most valuable assets against theft, unfair competition and unscrupulous counterfeits. Owning your startup's distinctive brands, original works of authorship, commercially valuable trade secrets and patentable inventions, if protected in the right way, presents a hedge of protection around your startup that gives you the peace of mind needed to successfully share your vision with others.
I'm the founder of Paradies law, an intellectual property law firm, and Paradies IP Solutions, which offers this IPmasterclass Pilot. For many years, I've been working toward an affordable way for startups to protect their IP, and this IPmasterclass Pilot is the culmination of all my hard work.
I help startups as a co.Starters facilitator and chair the board of directors for the Tampa Bay Innovation Center, located in St. Petersburg. As a Florida Bar certified intellectual property attorney, U.S. registered patent attorney, co.Starters facilitator and mentor to entrepreneurs, I've worked to grow the value of the IP of hundreds of startups.
Why wouldn't you want to benefit from my experience working with 100's of innovative and creative startups?
Whether protecting the IP of Fortune 500 clients or early stage startups, I've seen what works and what will waste a startup's time and money. This IPmasterclass Pilot will help you build value and create equity in your company for a fraction of what it would cost you otherwise. You don't have to know anything about intellectual property to begin.
What is IP?
IP is Intellectual Property. It's a company's most valuable asset. In this age of innovation, it's your ideas and how you execute on your ideas, your IP, that creates value. IP may be owned and protected under trademark, copyright, patent, contract and trade secret laws.
Chris Paradies is a Florida Bar Certified Intellectual Property Attorney and U.S. Reg. Patent Attorney, founder of Paradies law and creator of IP masterclass. He's chair of the Tampa Bay Innovation Center and a co.Starters facilitator, helping small business owners to get started right.
Owning Your Startup's IP
Make Sure Your Startup owns its Intellectual Property before you do anything else!
Why? If you don't take action to own your IP, you don't own it, and If YOU don't own it, someone else does. That is a recipe for disaster! It is absolutely necessary to talk with potential customers to validate your business model and the value of your product or service, and you have to talk with people that can help make your idea a reality, too.
How can you do this without losing control over your idea? IP masterclass helps you to "master your IP" without having to become an IP master and at a price you can afford.
#1 Thing Every Startup Should Do
Don't you hate all the conflicting advice that you get as an entrepreneur? Some people say "you have to share your idea with others." Others warn "don't tell anyone until you've protected your IP."
How can you do both with limited time and money as an early stage company?
That's Why I created IP masterclass!
I've seen small businesses change lives: the life of the owner and his family, lives of employees and even the lives of customers. Small business owners care and make a big difference in communities. Imagine what you can do as an entrepreneur!
- Bold innovations don't start at big, inflexible corporations.
- "Human resources" aren't innovators.
- Adhering to standard operating procedures doesn't allow for creativity.
- Quantum leaps require startup cultures embracing risk.
- Brilliant innovators err on the side of action and change the world.
Unfortunately, I've met too many brilliant entrepreneurs that lost their IP rights through neglect or infringed on some litigious corporation's IP rights. These mistakes can destroy a startup before it ever gets traction. If you lose your IP rights, you might not be able to raise capital, for example.
I believe in small business, and I am determined that you won't make the fatal mistakes that doom a startup for lack of knowledge or shortage of funds. IPmasterclass provides practical, hands-on training in which you learn how to own your IP in about an hour a week at a price you can afford.
As a West Point graduate and Army veteran, I learned that practical, hands-on training is the only training that sticks. That's why IPmasterclass is presented in bite-sized modules that help you take immediate action to OWN your IP. I call this "own protect grow®" training. You can master your IP in as little as an hour per week without having to become an IP master.
I started IP masterclass years ago, originally as "the IP workshop", and I've been constantly improving the format and content ever since.
For the past couple of years, I've been testing online platforms for providing own protect grow® training. I've learned that participants sometimes need personalized attention, and that's why the IPmasterclass Pilot includes a weekly Facebook Live Q&A session. I don't want you to get stuck and fall behind.
What is "IP masterclass"?
IP masterclass is an online tutorial that you can complete at your own pace. IPmasterclass own protect grow® training will help you master your IP in as little as an hour per week over a series of weekly training exercises, without having to become an IP master yourself. The weekly fieldwork is easy to complete using step-by-step instructions. IPmasterclass starts from the beginning, and each module builds on the previous module, answering questions you didn't even know you had. In just a few weeks, you will OWN your startup's IP. Here's the takeaways from the own protect grow® process of IP masterclass:
- Setup a corporation or limited liability company from scratch.
- Develop a distinctive brand identity and conduct trademark searches.
- Create a custom "Work Made For Hire" Agreement and register copyrights.
- Create a custom Nondisclosure and IP Agreement and own your IP.
- Conduct clearance searches and avoid infringing your competitors' IP.
Each weeks builds on the training of the previous week. You'll register your company and also learn the difference between a registered company name and a brand. While creating a distinctive brand identity, you'll learn how to conduct trademark searches. You'll learn differences between trademarks and trade dress. Then, you'll create your startup's own custom work for hire agreement that will allow your startup to be the author and owner of copyrighted works created for it by employees and contractors. You'll register Copyright Office and register your first copyrighted work. You'll create your own nondisclosure agreement that not only protects confidential information from disclosure but also transfers ownership of IP to your startup. All types of IP work together to grow the equity in your startup and to protect it from losing valuable IP rights. You'll conduct searches to avoid infringing competitor's IP rights and complete a patent clearance search. You'll master your IP, without having to become an IP master. Then, you'll control the future of your startup.
Imagine the peace of mind, knowing that your startup OWNS its IP. You'll be able to talk with customers and share your vision with others without undue fear of losing your valuable IP rights or unwittingly infringing the rights of competitors.
What does It cost?
What will it cost you to do nothing? Everything that you'll work so hard to build?
I've heard of attorneys charging more than $1000 just to setup a corporation for a client. It could take you less than an hour to setup your own Florida corporation or limited liability company by following IPmasterclass step-by-step directions. Hiring an attorney to create an single agreement could cost more than $500, for each agreement. In this IPmasterclass Pilot, you'll follow simple instructions to create your own custom agreements for a variety of uses, and you'll know when and how to use them. A single trademark clearance search costs hundreds more each time you need a search, if you hire a competent trademark attorney. You'll conduct your own trademark knock-out searches as part of the Pilot. There's no telling how much an attorney would charge for conducting patent clearance searches, and you would have to return and pay hundreds more each time a search is needed.
To hire an attorney to do everything that you will do in this IP masterclass Pilot could cost you $8900. Most startups can't afford the cost of hiring a qualified intellectual property attorney during the startup phase and put it off, often with disastrous results. Doing nothing is not a reasonable option for a serious entrepreneur, when you are dealing with your startup's most valuable assets.
For a limited time, IPmasterclass Pilot is being offered for only $397. That's less than the cost of having an attorney create one of the custom agreements that you'll create for your company during this Pilot, an exceptional value. Why? I'm going to be creating some of the content for this IPmasterclass Pilot based on your feedback.
By joining this IPmasterclass Pilot and providing your feedback, you'll benefit from my attention to your feedback, and you'll be helping those who come after you.
You'll have access to a Florida Bar certified intellectual property attorney and U.S. registered patent attorney to answer your questions during live Q&A sessions at the end of each week's fieldwork. I am so certain that you'll agree that IPmasterclass Pilot helped you own your startup's IP that I'm offering a money back guarantee if you complete all of the modules and fieldwork and don't agree that your startup can now own its IP.
MYTH #1: If I paid someone, then I own the IP (This Is False!)
I'll be busting myths that even experienced entrepreneurs believe. Did you know that most IP rights are not transferred automatically, just because you pay someone to create it for your startup? At best, your company might have a limited, non-exclusive implied license, or worse. In fact, you could be sued for infringing the IP rights of the person you paid or someone that acquires the rights form them.
Yes, lawsuits happen and can destroy a small business just when it's starting to become a commercial success! Serious entrepreneurs can't let this happen.
What is my vision?
My vision is to fix a broken system. Most small Businesses Can't hire a Certified iP attorney.
How can I be so certain? Experience and logic!
Experience: I've met so many entrepreneurs that neglected their IP assets until it was too late!
Logic: In Florida, where attorneys can become board certified experts in intellectual property law, there are only 140 lawyers listed on the Florida bar website as certified IP lawyers, as of this writing. There are more than a million small businesses in Florida. It's impossible for 140 bar certified IP lawyers to provide any meaningful service to more than a million small businesses. Even if we only consider the 444,066 of those Florida small businesses that have employees, as of the date this writing, board certified IP attorneys won't be able to consult with all of them. Clearly, many Florida small businesses are going without Florida Bar certified IP counsel.
What does this mean to you?
While a lawyer doesn't have to be "Florida Bar Certified" to represent clients in trademark, patent, copyright or trade secret matters, the failure to become board certified might mean an attorney is not qualified or perhaps has specialized in only one specific aspect of IP law. I've known trademark attorneys that have no interest in patents and patent attorneys that have no interest in trademarks. Lacking a deep understanding of all aspects of intellectual property law could leave your startup vulnerable. A small business needs advice in all aspects of IP law.
I've been a board certified IP attorney since Florida created the certification. If you are going to get advice about your small business' most valuable assets in Florida, shouldn't your IP counsel be a Florida Bar certified IP attorney?
I'm confident many of you are going without critical advice from competent IP counsel.
A shortage of highly qualified IP attorneys that understand all aspects of building a robust IP portfolio means that experienced, qualified IP attorneys can charge clients $400 / hour and up for IP legal services. Plus, most IP attorneys work with larger corporate clients that pay more and have more regular work, which means its even more difficult for small businesses to find competent IP counsel that will work with you. Few startups can afford to pay thousands of dollars to retain a Florida Bar certified IP attorney at the very start, which is a critical time to make sure that your startup owns its IP.
Are you going without competent IP counsel?
Are you settling for advice from attorneys that are perhaps less qualified in IP law than you would like?
Are you getting your advice from non-attorneys or the Internet?
None of these common alternatives are unacceptable for a serious entrepreneur.
Startups building value on innovative ideas and creativity cannot afford to go without competent IP advice from the very start. The consequences of bad IP advice can devastate a small business.
But What Can I Do? I Don't Have The Money To Spend on IP Counsel?
That's why I created IPmasterclass. The step-by-step training is provided in quick and easy modules that help you take essential steps to protect your startup's IP in as little as one hour per week. You'll make rapid progress and do what is needed to master your IP, without having to become an IP master, yourself. Just follow my practical training to implement your own customized IP plan. You'll be glad you did!
Imagine being able to collaborate with others to achieve rapid sales growth without worrying about losing your the IP rights. You can take action to own your trade secrets, inventions, copyrighted works, domain names, trademarks and trade dress. You don't need to know how each of these areas of IP law work, exactly, in order to successfully own all of the IP rights created for your business by yourself and others. IP masterclass is efficient with your time and money, the two resources of an entrepreneur that are in shortest supply.
master your IP, without Becoming an IP master
Just follow easy steps in IPmasterclass own protect grow® training to successfully own and build value in your IP portfolio. Imagine controlling your Startup's future. You can, but you need to master your IP before you share your vision with others.
Wisdom Is Important
Whether a first time small business owner or a serial entrepreneur, you could easily make the #1 mistake that I see when small business owners come to me for help ... neglecting your intellectual property (IP). We are in an age of innovation, which means that the value of successful companies depends on its intangible assets, much more than on tangible assets. Brick and mortar is dying, unless brick and mortar also embraces innovation. IP law is constantly changing, and what was true five years ago may not make sense today.
In this age of innovation, the pace of change, itself, is increasing. IP is your company's most valuable asset, or it could be. Nearly 80% percent of the valuation of companies in the S&P 500 is tied to intangibles, like IP, while only about 20% is attributable to tangible assets. Historically, just forty years ago, the opposite was true, 80% of the valuewas attributable to tangible assets. Your company will only be successful if your team executes your business plan better than your competition, and protecting your IP is one aspect of good execution. Start right and rest assured that you are doing what you need to do to own your startup's IP.
So, why make the #1 mistake of small businesses? Sign up for IPmasterclass Pilot today.
Why Is Lacking Ownership a Problem?
Not owning your IP could be a big problem, especially when your company becomes successful. Lawsuits come out of Nowhere Looking for a piece of your dream after all your hard work. Don't let this happen to you!
What You Can Do Right Now!
IP masterclass only takes about an hour per week for you to OWN your IP! benefit from an extraordinarily low price of $397 and receive individualized attention during this iP masterclass pilot.
Have your domain names been registered by third parties or employees? Who "owns" them then? If you don't have an agreement, it's not you! Not your startup!
Are your copyrights in works of authorship owned by employees, contractors or vendors? You'd better know before asking investors for cash!
Are your trademarks improperly held in an owner's name or, worse, a third party's name? This could make your trademarks invalid or unenforceable!
Are your trade secrets left unprotected, vulnerable? Employees, potential investors and independent contractors could walk out and compete with you unfairly based on work that you paid for.
Are patent rights in important inventions being lost to employees or contractors? Your company doesn't own patents unless you have a written assignment.
Don't take the risk of doing nothing!
IP masterclass will help you master your IP in as little as one hour per week starting at just:
You have no excuse, right?
That's why I created IP masterclass and the own protect grow® program. No excuses. Imagine having your IP protected and not having to worry about sharing your vision with investors, employees, contractors and even potential competitors. The right IP can help you protect your company's most valuable asset.
IPmasterclass is a new and better way to manage your IP portfolio.
Implementing the own protect grow® process allows you to take one step at a time. When you have completed this IPmasterclass Pilot, you'll continue to have access to the training materials. You might want to retain my law firm, Paradies law, also, to help you file patent applications or applications for trademark registration or copyright registration. That would be great!
Maybe you just need the help of a virtual paralegal, I'm considering providing a "concierge service" that would give you access to a virtual paralegal to help you manage your own IP portfolio. Let me know if this would be helpful to you. Whatever you decide, you'll master your IP and control your own future. It's long past time for innovation in providing intellectual property services.
If you are very serious about growing the value of your IP, I am considering offering an exclusive membership group for an annual flat fee, which will provide continuing contact with me through an exclusive member's only group and weekly Q&A sessions. Let me know if you would like this service after you complete this IPmasterclass Pilot.
Chris Paradies is a co.Starters facilitator, helping new startups in Tampa Bay.
Chris learned about how to lead effective hands-on training at West Point and in the U.S. Army.
IP masterclass is not a training course or information session that overloads you with information. As a West Point grad and army veteran, I learned training must be hands-on and applied to be useful, and I've become a recognized trainer and certified co.Starters facilitator specializing in helping entrepreneurs like you. This is what distinguishes IP masterclass from any other online source of IP knowledge. It's built to maximize the benefit of your time and money.
Too much online content is geared solely toward funneling new clients to pay exorbitant legal fees for assistance from "leveraged" young associates working to make seasoned IP partners wealthy. You already know that this Big Law model doesn't work for startups!
Now, IP masterclass provides a new way! Each IPmasterclass module takes you step by step through own protect grow® training. You'll learn what needs to be done and why and immediately implement your IP strategy by following step-by-easy-step tutorials using IP masterclass templates.
Upon completion of a module, you'll have taken the next step in owning your startup's IP. You'll get your first trademark search done or create a custom agreement. Each concrete step builds value in your IP portfolio and creates equity in your startup.
you'll master your IP, without having to become an IP master, yourself.
I'm expecting to create additional courses as you all let me know what you want and need. Need to register your IP rights or need a standard operating procedure that uses best practices to maximize the value of your company's IP? Thinking about retiring or selling your company? You'll have to let me know what you need for follow-on courses offered under the IP masterclass umbrella.
"Chris is simply the best!"
-- Krista Hakes Covey, SmartStart, Pasco County
What is the cost?
The IPmasterclass starts at a One-time Fee of just $397.*
For a limited time, you can sign up for this super low price to participate in the pilot. You'll benefit from helping to shape the content of IP masterclass and will receive a special bonus upon completing the modules.
*Limited time offer -- price subject to change at any time --additional fees and costs are required for filing state and federal registrations of trademarks and copyrights, secretary of state fees and other out of pocket costs. Paradies IP Solutions LLC does not provide legal advice or legal services. There is no attorney-client relationship established by enrolling in IPmasterclass Pilot. IPmasterclass Pilot is an educational product that assists you in managing your own IP. The speaker's opinions are his own. Paradies IP Solutions LLC is not a law firm and is not registered to practice law in any state. Chris paradies is a Florida Bar certified intellectual property attorney and U.S. registered patent attorney; he does not practice law in any state outside of Florida. Paradies IP Solutions LLC recommends that you consult with a qualified intellectual property attorney in your state if you have legal questions or need legal services. This is not an advertisement for legal services, but it may be considered an advertisement for legal services in some jurisdictions. You should not rely solely on advertising for choosing legal counsel.
There is no long term commitment.
Every company is different, and your results may not be the same as others. However, I've seen IP assets, alone, without much ongoing revenue, provide seven figure paydays for innovative technologies that solve important problems. I've also seen companies close their doors, avoidably, if only IP wan't neglected. The horror stories are why I've worked so hard to make IPmasterclass Pilot available.
You have options, but ignoring your IP isn't a reasonable option for a serious entrepreneur.
"I have seen Chris in action, and his teaching is masterful!" -- Dino Eliadis, DE, inc.
What do I get ?
Do you want the peace of mind that comes from knowing that you've done what it takes to own your IP?
Your feedback will help me to add or remove content from IPmasterclass Pilot, but here is what I expect to offer you in the training:
Week 1: IPmasterclass Launch
Why an IPmasterclass Pilot?
An introduction to your startup’s most valuable asset, intellectual property. Each type of IP is introduced, and I explain how these different types of IP will work together.
I explain what an inventory is, show you how to complete your IP inventory, and then you’ll complete your initial IP inventory as fieldwork.
Week 2: IPmasterclass first steps
Registering your company
I’ll explain the difference between a company name and a mark, the importance of having a limited liability company or corporation, and will assign fieldwork.
Owning your company
I’ll show you how to register a limited liability company and a corporation in Florida. Then, you’ll register your limited liability company or corporation as fieldwork.
Owning your company - operating agreement template
I’ll explain why a limited liability company needs an operating agreement, walk you through the operating agreement template, and then you’ll create your company’s operating agreement as fieldwork.
Your business license(s)
I’ll explain the different types of business licenses and show you where to search to see if you need a federal, state (Florida), county or city business license.
DUNS, banks and accounting
I’ll explain what these are and why you need them, if you need them. Also, I’ll provide some information on banking and accounting. Your fieldwork will be to open a bank account and setup your accounting system.
Week 3: IPmasterclass branding
Who is your customer?
Your fieldwork will be to define your customer.
What is a brand?
I’ll explain what a brand is and how it is used. We’ll look at an example, and then you’ll identify your brand(s) as fieldwork.
What's in a name?
I’ll explain how a trademark or service mark can be like a name (and why it isn’t a name), provide a process for picking marks that are distinctive, and then you’ll identify your character marks that might be a part of your brand as fieldwork.
Trademark v. Trade Dress
There’s more to branding than picking a name. I’ll explain the difference between a trademark and trade dress and show how these work together to identify a product. You’ll identify (create) your marks and trade dress, and you’ll identify the marks and trade dress of your competitors.
Domain name as IP?
How do domain names fit with traditional IP? What makes for a good domain name? How can domain names be used to reinforce your brand? What is domain name squatting?
Trademark knock-out search
I’ll teach you how to conduct a trademark knock-out search. Then, you’ll conduct knock-out searches for your marks.
Research your competition
Why do you need to know about your competition and how will that help to define your brand? How do you research your competitors? Your fieldwork will be to complete your first competitive intelligence worksheet.
Owning your new mark
I’ll explain how your company can own its marks, and then you’ll take action to own your marks.
I’ll explain how to own your trade dress, then you’ll take action to own a distinctive trade dress.
Week 4: IPmasterclass publishing
Build a website?
Should you have a website? What should you have on your website? What shouldn’t you have on your website? How are your marks displayed on your website? How can you create an inexpensive web presence? Your fieldwork is to create (edit) your customer focused website.
Should I publish?
What is a publication? What are the types and purposes of publications? What shouldn’t I publish. Your fieldwork is to identify content that you will publish and content that you will not publish.
What is content marketing? Is content marketing right for you? What don’t I share? Your fieldwork is to create a content marketing strategy if appropriate for your business.
Week 5: IPmasterclass copyright
What is a work of authorship?
I’ll explain copyright law and authorship, and you’ll identify works of authorship that your company will own.
Who is an author?
The law provides for authorship by people and companies. What’s the difference? You’ll determine who the authors are for your works of authorship.
Own the copyright
How does your company own a copyright in a work of authorship created by a third party author? You’ll identify third party authors.
Copyright Work for Hire and Assignment-form
You’ll use an agreement template to create this custom agreement for your company. Your fieldwork is to use this agreement for works that you and others create for your company.
Week 6: IPmasterclass infringement
What is IP infringement? What are the consequences? How can you avoid IP infringement? Your fieldwork will be to identify competitors’ IP and to make sure that your company is avoiding any claim of infringement by using distinctive IP that your company owns or licenses.
Licensing or owning?
I’ll explain the differences and similarities of IP ownership and licensing. Your fieldwork will be deciding what is right for your company.
What is a release? How is it used? You’ll create a custom release form for use by your company.
Taking down an infringing website
What is a copyright take down policy and how is it used? You’ll create your company’s take down policy, and you’ll learn how to take down websites that infringe your IP.
Trademark search revisited
We’ll revisit trademark searches, and you’ll conduct a more detailed due diligence search for a mark.
I’ll explain the trademark process and what an opposition is. Then, you’ll set up a trademark watch process, and you’ll be able to identify applications for registration that could hurt your brand in time to oppose the application.
If someone does file a trademark application that could potentially hurt your brand, how can you resolve the issue without incurring tens of thousands of dollars on an opposition? You’ll learn how to create your own coexistence agreement (and learn why you should hire an attorney to help you).
Week 7: IPmasterclass ideas
How to own ideas
What is an idea? What types of ideas can be owned? How do you own an idea? Your fieldwork will be to apply what you learn to add to your IP inventory.
Create an IP agreement
You’ll create a custom confidentiality and IP agreement for your company.
Patent or Secret?
You’ll decide whether to protect ideas by patent or trade secret.
Who is an Inventor?
I’ll explain inventorship and who is an inventor. Then, you will identify your inventors.
Create a patent assignment
You’ll create a patent assignment.
Week 8: IPmasterclass protecting your IP
Protecting trademarks and service marks
You’ll learn when it is important to protect your marks.
You’ll learn how to file a Florida state trademark application (and why you might want to use an attorney).
You’ll learn how to file a federal trademark applicaiton (and why you might want to use an attorney).
You’ll learn why it’s important to register a copyright and how it is done. Your fieldwork will be to register for an account and to file an application to register one of your copyrights.
Capturing trade secrets
You’ll set up a process for identifying and protecting your company’s trade secrets.
You’ll set up a process for identifying and protecting your company’s patentable inventions.
Protecting domain names
You’ll set up a process for identifying and protecting your company’s valuable domain names.
Week 9: IPmasterclass building value
The why and how of recruiting talent from an IP viewpoint. You’ll use this process to identify and onboard talent.
Employees v. contractors
You’ll learn how to distinguish between employees and contractors.
You’ll create an employee agreement for your company’s employees.
What is an innovation notebook and how is it used. You’ll start using an innovation notebook.
Control access to domain names
How can you control access to domain names?
You’ll update your IP inventory.
You’ll create docketing reminders for important dates based on your IP inventory.
Week 10: IPmasterclass what's next
When to seek advice of legal counsel?
I’ll explain when you need to seek the advice of IP counsel.
"Your presentation was excellent. Very valuable, practical information -- and fun too." -- John Pfanstiehl
If you live or work in Florida, I would be happy to help you, one-on-one, through my law firm, Paradies law. (See disclaimer.**)
Live outside of Florida? I might be able to make a referral to an IP attorney located in your state.
As an experienced, Florida Bar certified intellectual property attorney and U.S. registered patent attorney, I've helped hundreds of companies to own, protect and grow their IP, over the years.
This is a great alternative, but be prepared to spend tens of thousands of dollars. You'll hire me to work with your company one on one, as your intellectual property counsel.
I've spent decades learning what I know, both technical and legal, and my fair flat fees reflect my extensive expertise, education, training and experience.
**DISCLAIMER: IP masterclass is affordable, because Paradies IP Solutions LLC is not a law firm and does not provide legal services. Instead, IP masterclass gives you what you need to master your IP, yourself, step by step, in easy to follow weekly modules.
You can try to find the lowest cost provider. Advice from an attorney that spends only a little time filing trademarks -- in between real estate closings, tax advice, corporate securities work or setting up trusts -- is not an option for a serious entrepreneur. Also, beware the young attorney that professes to be an intellectual property attorney but has little or no practical experience. How many years of IP law experience does this "expert" have? What state or states is the person admitted to practice law? Is the "expert" certified by a state bar in intellectual property?
Bad free advice can have a much larger long term cost than no advice at all. A false sense of security can lull you into complacency or get you sued.
MYTH #2: THERE IS A CHEAP ALTERNATIVE TO IP
One entrepreneur said he was told that he could safeguard his rights by mailing a letter to himself. He called it a poor man's patent. WRONG!
Bad advice is worse than useless. Bad advice could prevent you from doing the right thing to own your company's copyrights, trade secrets and patentable inventions. Knowing what to do and when and how to do it isn't simple when it comes to IP. IP is a minefield for small businesses, especially for first time entrepreneurs.
MYTH #3: WAIT UNTIL I RECEIVE AN INFRINGEMENT LETTER.
WRONG! I've seen lawsuits that could have been avoided, easily, if an entrepreneur had asked advice from IP counsel, BUT ENDED UP COSTING 10's OF THOUSANDS OF DOLLARS. This isn't rare either. It's common for startups to get into trouble with bigger brands just when the startup is getting traction in the marketplace. The costs don't stop necessarily even after the startup ceases and desists all of the activities that caused the bigger brand to sue.
One very popular option is to do nothing and wait until your company can "afford" IP counsel. Bad idea!
If you don't own your startup's IP, then somebody else does! It can be very expensive to fix this down the road after your company is generating revenue. Suddenly, the IP that could have been transferred for free is seen as very valuable indeed. How much is it going to cost you later to buy your IP back, if you can? How much will it cost to rebrand, recreate new content or redesign your website and/or rewrite your software?
What are you going to do, when your distributor registers your trademark in its name? Do you think that might cause a problem when you terminate your distribution agreement for cause?
If you do nothing, then the chances of your company actually owning its IP is zero, zip, nada! You've got to take action to own your IP.
Another path that can lead to disaster is to rely on IP advice of a friend, mentor, online guru or more experienced entrepreneur.
Sometimes, if you're lucky, advice from a self-styled "expert" might be better than doing nothing. Other times, not so much.
So, in the words of Harry Callihan (References Clint Eastwood's character in "Dirty Harry", a dark crime film from back in the 70's): "Do ya feel lucky?"
Then, there is the do-it-yourselfer (DYI'er). Well-intentioned and seeing no affordable alternatives, the DYI'er sets out to learn and do everything needed to own, protect and grow the value of his or her IP on his or her own. After spending weeks reading and digesting everything available, confusion sets in. Mistakes are made. Any money saved doesn't compare to the delay caused by losing focus on your customer, product development and sales.
No serious entrepreneur should consider an IP plan based on self-study as a viable solution. It takes an IP attorney many years to become good at his or her job, under supervision of a seasoned IP counsel, and working full time in a field of law as complex as the schematics for an aircraft engine. Needless to say, the DYI'er is going to spend countless hours only to learn his or her mistakes the hard way, through painful personal experience.
INVENTION PROMOTION COMPANY
There are scammers out there looking to part eager inventors from their money. Every invention is a great idea, they'll say. You can pay us to license your invention, they'll say. Invention promotion firms are notorious and go by many names. In fact, these firms often change names frequently, for a reason. If any company claims to have a way of licensing your invention to a list of companies ready to pay you for your idea, it's likely a scam.
Beware if you see an ad like this...
EVERYTHING YOU NEED TO SUCCEED. We’ve Got You Covered. From Friendly And Helpful Support, Fast Patent Application Process, High Quality Prototype Designs To A Huge Network Of Companies Eager To Pay Royalties For New Inventions.
Here's a typical review:
They promised me the world, and told me what a great invention i had. They are nothing but a bunch of thieves!!! Remember they are there to take your money, so no invention will be bad to them. BEWARE!!!!
These ads sell a fantasy. There are no companies "...eager to pay royalties for new inventions." There are a few companies that are willing to steal your idea and pay you little or nothing. These companies know how to set the hook, and an eager inventor is the fish. Don't be a fish. Starting a business or selling a new product takes hard work, money and time for marketing and perseverance to succeed. Don't be fooled. Nobody is looking to give you anything for your idea. These companies arejust looking to part you from your money. Invention promotion companies make millions from inventors' fees while delivering boilerplate and promises to the vast majority of inventors.
All the benefits of the IP Master Class are yours: the peace of mind, the knowledge gained, the value added to your company by owning, protecting and growing the value of your IP.
- OWN -- Your company will own its IP whether created by you, your employees or independent contractors.
- PROTECT -- Don't get sued by others and protect your IP from infringement by others.
- GROW -- Create value in your business using IP best practices while growing your business.
If you master your IP, then you control your future. You can recruit the best employees and engage the brightest consultants and vendors without undue fear of losing exclusive rights to the IP created for your business.
If you don't own your IP, then somebody else does! -- Chris Paradies
"Chris gives so much to entrepreneurs without thinking of himself."
-- Tonya Elmore, Tampa Bay Innovation Center
copyright 2018 Paradies IP Solutions, LLC