How Do I Grow IP?

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Nearly 80% of the value of companies listed on the S&P 500 is intangibles. This was not always the case.

40 years ago, intangibles made up less than 20% and 80% were tangible assets. Intangible assets is the broadest definition for intellectual property or "IP". 

The truth is that the value of innovative companies is eclipsing traditional brick and mortar companies in this age of innovation.

So, don't even consider growing the value of your company without considering the value of your intellectual property.  

Once you own your IP and protect it, the next thing is to grow its value.

Good Will 

By using your trademarks and service marks consistently and continuously, you can build good will in your brand, which increases the value of your company.  All marks start out with little or no value, but your company brands often end up the most valuable asset. 

Extraordinary customer service and customer satisfaction adds to the value of good will. It's also possible to transfer value from other IP assets to build the value of your company's good will.


A patent portfolio can add value to your brand if customers perceive value in the brand being innovative and cutting edge.

Of course you'll have to let your customers know about your growing patent portfolio or the value of your know-how in order for the value to boost good will. How do you get that done and keep your secrets secret?

OWN your "secret sauce" BEFORE sharing your recipe.

Expanding Territory

It's also possible to expand your brand in additional markets... 

IP can help establish and protect your brand worldwide. 

Follow-on Tutorials

Let me know if you are interested in training specific to growing the value of your IP. 

I will create training as the need arises for participants in my IPmasterclass OWN PROTECT GROW program.

Building the value of your IP directly impacts equity in your startup, making it easier to attract investors.

A valuable IP portfolio can increase the price someone will pay for your business also.

80% of the value of companies listed on the S&P 500 is intangible assets (IP)... So, if you ignore your IP, you'll be leaving money on the table!