Protect your ip!
Protect Don't Neglect
Use your custom agreements with everyone that comes into contact with your startup. Use reasonable measures to keep your secrets secret. Capture ownership of innovation created for your startup by others. Transfer rights in authorship using your custom work for hire agreement. And conduct trademark and patent searches to prevent unintentional infringement of third party rights.
Registration of trademarks and copyrights and safeguarding domain names can protect your brand and create equity. Learn how to take down a third party infringing website while minimizing the need to spend money on lawyers.